Search Engine Optimization
SEO (Search Engine Optimization) will help improve your company’s ranking in search engines such as Google, Bing or Yahoo! When people do an Internet search, they are immediately drawn to the links on the first page of the search engine, so it is extremely important for your website to be on that page. People seldom go beyond page 1 in their search results.
Camball Marketing’s SEO process starts with an audit and adjustment of your website, followed by a customized strategy application to obtain the required results for improved rankings. Camball Marketing’s service doesn’t end there, though. They pride themselves on their client relationships and will continue to work with you to bring your business’s long term goals to light with an ongoing customized plan to generate more revenue and customers for your business.
What are our SEO services and methodologies?
Market & Keyword Research
To start, we will analyze the keyword rankings and back links of your business and its competitors. We will then determine the opportunity keywords that your customers are using to find your products and services, and then determine how they might be used to increase traffic for your site through an organic search. We use these keywords when we are evaluating and recommending a search engine-friendly design for your website.
Comprehensive Site Audit
Next, we will conduct a comprehensive technical audit, digging deep into your website (domain and sub domains); analyzing the on-page optimization, URL conventions, information architecture, robots control protocols, technical issues, link-worthiness, and other factors (sitemap, titles, meta-information, duplications, keywords analysis, server response codes, spam protocols, metrics etc). This comprehensive audit will enable us to spot areas for further improving your amount of search engine traffic while enhancing user experience. This becomes our blueprint for anything else we feel we need to do within the SEO campaign.
Personalized Plan of Action
Once our audit of your website is complete, we will then compose a plan for creating new and improved SEO strategies going forward. This plan will act as a map as we move through each page of your website, applying necessary changes and improving the ranking of the chosen keywords. With this new and improved SEO strategy being implement, the chosen keywords for your website will begin to rank better. During this step, we will transmit deliverables with a summary of the work that we’re doing.
SEO link building is the process of receiving links to your website from various external web pages and social networks. Basically, the more inbound links you have, the more authority your site will have and the higher it will rank.
Most SEO firms can guarantee fast results if they obtain several links quickly. While this strategy may initially help to push up your rankings, it often does not stand the test of time. It may result in your rankings dropping and, worse still, your website being de-indexed.
At Camball Marketing, we believe that ‘slow and steady’ is what wins races and that it’s the building of qualitative, rather than quantitative links that is the hallmark of success. As part of our link building service, we begin by examining your current back links (external links) and your internal links to establish which actions need immediate attention. From there we can determine how best to create a successful link building strategy that will yield authoritative, relevant and reputable link signals.
An effective SEO strategy should be the core of your overall online business plan. The ultimate goal should be to get your business to the top of the organic search results for words and phrases your potential customers are typing in. This will generate free, highly targeted traffic to your business, thereby increasing your sales dramatically.
If you would like to start seeing free, targeted traffic coming to your site and being converted into sales, then contact Camball Marketing today so we can best determine how our SEO services can help you.